{"id":15371,"date":"2018-06-12T00:00:00","date_gmt":"2018-06-11T22:00:00","guid":{"rendered":"https:\/\/www.fidealis.com\/protect-company-name"},"modified":"2020-04-13T15:49:05","modified_gmt":"2020-04-13T13:49:05","slug":"protect-company-name","status":"publish","type":"page","link":"https:\/\/beta.fidealis.com\/en\/intellectual-property\/industrial-property\/protect-company-name\/","title":{"rendered":"Protect your company name : legal and trade names and brand"},"content":{"rendered":"\n    <section class=\"cover imagebg text-center height-60 section--ken-burns\" data-overlay=\"4\">\n        <div class=\"background-image-holder\"><img alt=\"\" src=\"https:\/\/beta.fidealis.com\/wp-content\/uploads\/2018\/06\/prot\u00e9ger-id\u00e9e-sur-internet.jpg\"><\/div>\n        <div class=\"container pos-vertical-center\">\n            <div class=\"row\">\n                <div class=\"col-sm-8 col-md-9\">\n                    \n                        <h1 style=\"text-align: center;\">Protect your company name: <br>legal and trade name and commercial sign<\/h1>\n                    \n                <\/div>\n            <\/div>\n            <!--end of row-->\n        <\/div>\n        <!--end of container-->\n    <\/section>\n    <section class=\"bg--secondary space--xxs\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"cta cta--horizontal text-center-xs\">\n                    <div class=\"col-sm-4\">\n                        <h4>Registration from 95\u20ac<\/h4>\n                    <\/div>\n                    <div class=\"col-sm-5\">\n                        <p class=\"lead\">Online solution for the protection of your company's name<\/p>\n                    <\/div>\n                    <div class=\"col-sm-3 text-right text-center-xs\">\n                        <a title=\"\" class=\"btn btn--primary type--uppercase\" href=\"https:\/\/beta.fidealis.com\/en\/qui-sommes-nous\/contactez-nous\/\" target=\"\" rel=\"\"> <span class=\"btn__text\">contact ME<\/span> <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <!--end of row-->\n        <\/div>\n        <!--end of container-->\n    <\/section>\n    <section class=\"switchable feature-large  space--xxs text-justify\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-sm-6 col-md-5\">\n                    <div class=\"switchable__text\">\n                        <p class=\"lead\"><span style=\"font-weight: 400;\">In the context of <a href=\"https:\/\/beta.fidealis.com\/en\/propriete-intellectuelle\/propriete-industrielle\/\">industrial property<\/a>, a company may go by several names: a legal name or a trade name and a commercial sign.<\/span><\/p>\n                        <p class=\"lead\">These different names are distinctive signs that, unlike a trademark, do not designate a product or service, but an activity.<\/p>\n                        <p class=\"lead\">After distinguishing between these three concepts, we will look at how to choose a company's name and how to protect it.<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"col-sm-6\">\n                    <div class=\"boxed boxed--lg boxed--border\">\n                        <div class=\"feature feature-2\"> <i class=\"icon color--primary icon-Libra-2\"><\/i>\n                            <div class=\"feature__body\">\n                                <h5>Evidence recognized by courts<\/h5>\n                                <p>Recognized by the courts the world over.<\/p>\n                            <\/div>\n                        <\/div>\n                        <!--end feature-->\n                        <div class=\"feature feature-2\"> <i class=\"icon color--primary icon-Security-Check\"><\/i>\n                            <div class=\"feature__body\">\n                                <h5>Affidavit valid for life<\/h5>\n                                <p>You will have evidence for life.<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"feature feature-2\"> <i class=\"icon color--primary icon-Font-Window\"><\/i>\n                            <div class=\"feature__body\">\n                                <h5>Registration valid in 11 languages<\/h5>\n                                <p style=\"text-align: left;\">Your registration is available in French, English, Italian, Chinese, German, Portuguese, Arabic, Spanish, Korean, Japanese, and Russian.<\/p>\n                            <\/div>\n                        <\/div>\n                        <!--end feature-->\n                        <div class=\"feature feature-2\"> <i class=\"icon color--primary icon-Windows-2\"><\/i>\n                            <div class=\"feature__body\">\n                                <h5>Affidavits available 24\/7<\/h5>\n                                <p>Receipt of registration available online 24\/7.<\/p>\u2003<\/div>\n                        <\/div>\n                        <!--end feature-->\n                    <\/div>\n                <\/div>\n            <\/div>\n            <!--end of row-->\n        <\/div>\n        <!--end of container-->\n    <\/section>\n    <section class=\"bg--secondary text-center space--xxs\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-sm-12\">\n                    <h2 class=\"addtoppad\">How can Fidealis help protect the name of my company?<\/h2>\n                <\/div>\n            <\/div>\n            <!--end of row-->\n        <\/div>\n        <!--end of container-->\n    <\/section>\n    <section class=\"bg--secondary space--xs\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-sm-4\">\n                    <div class=\"feature feature-2 boxed boxed--border\"> <i class=\"icon color--primary icon-Checked-User\"><\/i>\n                        <div class=\"feature__body\">\n                            <p style=\"text-align: center;\"><span class=\"h1 h1--medium\" style=\"color: #d93d3d;\">1.<\/span><\/p>\n                            <h4 style=\"text-align: center;\">Subscribe<\/h4>\n                            <p style=\"text-align: center;\">Register free of charge. <br>No payment is needed.<\/p>\n                        <\/div>\n                    <\/div>\n                    <!--end feature-->\n                <\/div>\n                <div class=\"col-sm-4\">\n                    <div class=\"feature feature-2 boxed boxed--border\"> <i class=\"icon color--primary icon-Security-Settings\"><\/i>\n                        <div class=\"feature__body\">\n                            <p style=\"text-align: center;\"><span class=\"h1 h1--medium\" style=\"color: #d93d3d;\">2.<\/span><\/p>\n                            <h4 style=\"text-align: center;\">Guidance provided<\/h4>\n                            <p style=\"text-align: center;\">I would like an offer tailored to my needs with an advisor.<\/p>\n                        <\/div>\n                    <\/div>\n                    <!--end feature-->\n                <\/div>\n                <div class=\"col-sm-4\">\n                    <div class=\"feature feature-2 boxed boxed--border\"> <i class=\"icon color--primary icon-Security-Check\"><\/i>\n                        <div class=\"feature__body\">\n                            <p style=\"text-align: center;\"><span class=\"h1 h1--medium\" style=\"color: #d93d3d;\">3.<\/span><\/p>\n                            <h4 style=\"text-align: center;\">We protect you<\/h4>\n                            <p style=\"text-align: center;\">I upload my creative work online.<br>I'm protected!<\/p>\n                        <\/div>\n                    <\/div>\n                    <!--end feature-->\n                <\/div>\n            <\/div>\n            <!--end of row-->\n        <\/div>\n        <!--end of container-->\n    <\/section>\n    <section class=\"text-center  bg--secondary space--xxs\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-sm-8 col-md-6\">\n                    <div class=\"cta\"> <a title=\"\" class=\"btn type--uppercase inner-link btn--primary\" href=\"https:\/\/beta.fidealis.com\/en\/inscription\" target=\"_blank\" rel=\"noopener\"><span class=\"btn__text\">subscribe now<\/span>                    <\/a>\n                        \n                            <p class=\"type--fine-print\" style=\"margin-top: 0.03em;margin-bottom:1.2em;\">No bank card details required<\/p>\n                        \n                    <\/div>\n                <\/div>\n            <\/div>\n            <!--end of row-->\n        <\/div>\n        <!--end of container-->\n    <\/section>\n    <section class=\"text-justify space--xs\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-sm-6\">\n                    <div class=\"col-left-custom\">\n                        <h2 style=\"text-align: left;\">Definition<\/h2>\n                        <p class=\"lead\"><b>The legal name<\/b><span style=\"font-weight: 400;\"> identifies the company as a legal entity. This is the name that is used in the statutes and is acquired as soon as a company is registered in France in the RCS (Trade and Companies Register).<\/span><\/p>\n                        <p class=\"lead\"><b>The trade name&nbsp;<\/b><span style=\"font-weight: 400;\">is the name by which the company's activity will be known to the public and can be found on trade documents. It may be the same as the company name. It is the one used to register the company in the RCS.<\/span><\/p>\n                        <p class=\"lead\"><b>The commercial sign<\/b><span style=\"font-weight: 400;\">&nbsp;refers both to the point of sale and to the physical medium that allows customers to identify it. It can be mentioned in the RCS.<\/span><\/p>\n                        <p class=\"lead\"><span style=\"font-weight: 400;\">While trade and legal names are mandatory and unique, this is not the case for the commercial sign<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n                        <h2 style=\"text-align: left;\">How to choose the name of a company?<\/h2>\n                        <p class=\"lead\"><span style=\"font-weight: 400;\">In principle, the choice of the name of a company should be easy. However, the legal name, trade name and commercial sign are&nbsp;<\/span><b>protected by intellectual property law<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"col-sm-6\">\n                    <div class=\"col-right-custom\">\n                        <p class=\"lead\"><span style=\"font-weight: 400;\">Before registering a company name, it is necessary to ensure that the name chosen is available, by conducting&nbsp;<\/span><b>a search of previous registrations<\/b><span style=\"font-weight: 400;\">. The name chosen must not reproduce or imitate a name already registered for&nbsp;<\/span><span style=\"font-size: 17.3714px;\">identical or similar activities.<\/span><\/p>\n                        <h2 style=\"margin-bottom: 0.787879em; font-size: 1.78571em;\">Protecting your company's name<\/h2>\n                        <p class=\"lead\"><span style=\"font-weight: 400;\">If a company name is available, you then become&nbsp;<\/span><b>the owner of that name<\/b><span style=\"font-weight: 400;\">. The protection of the legal name is conferred as soon as it is registered with the RCS. The protection of the trade name and commercial sign starts with their first public use.<\/span><\/p>\n                        <p class=\"lead\"><span style=\"font-weight: 400;\">If a competitor uses the same name, they can be sued on the grounds of&nbsp;<\/span><b>unfair competition or parasitism<\/b><span style=\"font-weight: 400;\">. Then it must be demonstrated how it can be misleading for customers. To do this, the competitor must operate in the same economic sector and in the same geographical area with regard to the commercial sign and trade name. It would be very useful to be able to prove the prior use of a commercial sign.&nbsp;<a href=\"https:\/\/beta.fidealis.com\/en\/propriete-intellectuelle\/le-copyright\/\">A simple Copyright registration with Fid\u00e9alis<\/a> covers that.<\/span><\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"col-sm-6\"> <\/div>\n            <\/div>\n            <!--end of row-->\n        <\/div>\n        <!--end of container-->\n    <\/section>\n    <section class=\"unpad--bottom switchable cta cta-3  bg--secondary text-center\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-sm-6 col-md-6\">\n                    <div class=\"switchable__text\">\n                        \n                            <h3><span style=\"color: #db3b29;\">Have total confidence in the protection of your company's name with Fidealis<\/span><\/h3>\n                            <p class=\"lead\">A pioneering solution in the protection of designs and collections, combining electronic signature technologies, timestamping and blockchain. Your creative work is instantly officially certified and archived.<\/p>\n                        \n                        <a title=\"\" class=\"btn type--uppercase inner-link btn--primary\" href=\"https:\/\/beta.fidealis.com\/en\/inscription\" target=\"_blank\" rel=\"noopener\"> <span class=\"btn__text\">                            sUBSCRIBE FREE OF CHARGE<\/span><span class=\"label\">No credit card needed<\/span> <\/a>\n                    <\/div>\n                <\/div>\n                <div class=\"col-sm-6 col-md-5\"> <img class=\"block\" alt=\"propri\u00e9t\u00e9 intellectuelle le d\u00e9p\u00f4t de marque\" src=\"https:\/\/beta.fidealis.com\/wp-content\/uploads\/2018\/08\/le-depot-de-marque.png\"> <\/div>\n            <\/div>\n            <!--end of row-->\n        <\/div>\n        <!--end of container-->\n    <\/section>\n    \n","protected":false},"excerpt":{"rendered":"<p>Protect your company name: legal and trade name and commercial sign Registration from 95\u20ac Online 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